The China Council for Brand Development (CCBD), jointly initiated by five organizations including the former General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China, is the only national social organization in China that is engaged in brand building established with the approval of the State Council and the Ministry of Civil Affairs. CCBD implements the council system and is a non-profit social organization formed voluntarily by brand building related public institutions, enterprises, social groups and individuals. CCBD is subject to business guidance and supervisory management by the business management unit, the State Administration for Market Regulation, and the social group registration management authority the Ministry of Civil Affairs.
As the organizer of the Secretariat of the International Organization for Standards Technical Committee 289 Brand Evaluation (ISO/TC289) and the organizer of the Secretariat of the Standardization Administration of China Technical Committee 532 Brand Evaluation Standardization (SAC/TC532), CCBD releases brand value evaluations and engages in such activities as brand cultivation, investigation, international communication, technical cooperation, information management, consulting & training, publicity & education, standards research & preparation and popularization in line with the principles of “science, justice, openness and universal recognition”. CCBD aims to enhance the international competitiveness of Chinese brands, help Chinese brands going global and make positive contributions to the high-quality development of the Chinese economy.
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