Fertile field painting beautiful scenery, new rural spectrum. On December 10, the People's Daily Online held the "2023 Rural Revitalization Conference" in Beijing. Representatives of the heads of relevant departments of the central and state organs, deputies of the National People's Congress and members of the National Committee of the Chinese People's Political Consultative Conference engaged in the work of "agriculture, rural areas and farmers", and representatives of relevant departments of local party committees and governments in Heilongjiang, Jiangsu, Sichuan, Yunnan, Shaanxi, Gansu and Qinghai provinces, More than 600 people attended the meeting, including experts and scholars in the field of rural revitalization and representatives of enterprises and institutions such as Meituan, Hema and Wumart. The participants shared their experiences, exchanged typical experiences, displayed high-quality products, and jointly explored a new path for high-quality development of rural revitalization industry.
Junan peanuts, Yunling wild ginseng, Jingning apple... For the first time, the conference set up a centralized selection meeting and product promotion meeting, and representatives from more than 170 regional units across the country carried more than 1,100 local high-quality characteristic products to the exhibition.
In order to vigorously implement consumer assistance and further promote the "Internet +" agricultural products out of the village and into the city project, the conference announced the launch of the live broadcast agricultural aid plan - by the People's Network People's Choice in conjunction with relevant e-commerce platforms, short video platforms and MCN institutions to jointly create agricultural product production and marketing platforms to achieve accurate supply and demand docking. At the same time, People's network people's preferred to launch local pavilions and brand pavilions, the first settled Aohan Banner pavilion, Guangshan Pavilion, Handan Pavilion, Qingjian Pavilion, Yanshan Pavilion, Yucheng Pavilion, Zaozhuang Pavilion, Yunling wild ginseng Pavilion officially launched. The conference also released the results of the list of "2023 Rural Revitalization Innovation Cases".
Build an exchange platform to discuss the new development of rural revitalization
To implement the rural revitalization strategy, the key lies in deepening and achieving solid results. Participants believe that in the first year of fully implementing the spirit of the Party's 20 major Congress, the People's Net held the "2023 Rural Revitalization Conference", which has a positive impact on pooling the wisdom of all parties, pooling resources of all parties, forming a joint force to promote the consolidation and expansion of poverty alleviation achievements across the country, and comprehensively promoting rural revitalization.
"To promote rural revitalization, we should let more high-quality agricultural and sideline products from poverty-stricken areas be integrated into the national market, so as to boost farmers' income and rural consumption." Adili Wuburi, Minister of the Economic Development and Reform Department of the All-China Supply and Marketing Cooperative Society, introduced that supply and marketing cooperatives have long taken root in rural areas and are close to farmers, contributing to the revitalization of rural areas. Since its launch in 2020 to November 30, 2023, the network sales platform of agricultural and sideline products in poverty alleviation areas (" 832 Platform ") built and operated by China Supply and Marketing E-commerce Co., LTD., a subsidiary of the Head Office, has a cumulative transaction volume of more than 48 billion yuan, more than 20,000 settled suppliers, more than 400,000 types of agricultural and sideline products on sale, and more than 600,000 registered procurement units. We helped more than 3.2 million rural households in 832 counties to consolidate the achievements of poverty alleviation.
"In the next step, the Supply and Marketing Cooperative General Bureau will comply with the development trend of the digital economy, further promote the high-quality development of rural e-commerce in the supply and marketing cooperative system, and guide the '832 platform' to continuously optimize the platform operation service level." 'said Adelie Wubli.
Industrial revitalization is the top priority of rural revitalization, but also the entry point of practical work. Jia Xiwei, the former inspector of the National Rural Revitalization Bureau, pointed out that all localities should promote industrial revitalization to think through the three words of "local specialties", help industries in poverty alleviation areas, and continue to make up for shortcomings such as technology, equipment and marketing to promote industrial upgrading. In promoting rural revitalization, we will identify the industrial development orientation, develop local advantages and industries with local characteristics, improve management methods, raise production efficiency, help rural agricultural products make up for marketing weaknesses, help cultivate a number of high-quality agricultural products, and achieve a good price for producing and selling them, so that farmers can share more and more equitably the fruits of industrial development, and help farmers increase their income and get rich.
"We will steadily promote the high-quality development of rural revitalization, and the market for high-quality agricultural products has unlimited business opportunities. We hope all parties will strengthen exchanges and close production and marketing cooperation to achieve win-win development." Wang Xiaodong, second-level inspector of the Heilongjiang Provincial Department of Agriculture and Rural Affairs, said that Heilongjiang Province shoulders the major political responsibility to maintain national food security, and has been committed to creating the best, greenest, most fragrant and safest agricultural products in recent years, by setting the strictest entry threshold and implementing the strictest control mechanism to select green organic agricultural products and give consumers the safest purchasing experience.
2023 Rural Revitalization Conference and people's preferred (Rural revitalization · Local excellence) centralized selection meeting venue.
Create a promotion platform to jointly foster the new concept of rural revitalization
To do a good job of rural revitalization, we should continue to focus on the integrated development of urban and rural areas and comprehensively promote the high-quality development of agriculture and rural areas. In the conference "Rural revitalization · City Business Card" special release session, a number of municipal Party committees and government leaders promoted the local excellent experience and advanced working methods of rural revitalization by introducing the city's characteristic industries, cultural tourism, and high-quality projects.
Innovation is an important driving force for comprehensively promoting rural revitalization. Zha Yingdong, deputy mayor of Suzhou, Jiangsu Province, introduced that Suzhou is a national smart agriculture pilot city. In order to further improve the quality and efficiency of agricultural development, Suzhou has created 41 smart production scenes in recent years, built and cultivated 30 smart agriculture brands, identified 102 smart villages, and cooperated with the Chinese Academy of Agricultural Sciences to build East China Agricultural Science and Technology Center. Opening up the "last kilometer" of agricultural technology transformation.
"Relying on the ecological advantages of suitable agriculture and animal husbandry and rich agricultural and animal husbandry resources, Xining vigorously develops the green organic plateau ecological agriculture and animal husbandry with the combination of agriculture and animal husbandry." Xiao Xiangdong, vice mayor of Xining City, Qinghai Province, introduced that by creating a series of green high-end products to enhance the market competitiveness of agricultural and animal husbandry products. In the future, Xining will continue to focus on variety improvement, quality improvement, brand building and standardized production to accelerate efforts to build a central city for the export of green organic agricultural and livestock products, and write the "Xining chapter" of rural revitalization.
Clear water and green mountains paint beautiful scenery, new chapter of rural revitalization spectrum. Wang Hongyan, vice mayor of Hanzhong, Shaanxi Province, introduced that in recent years, Hanzhong has based on its resource endowment, vigorously developed green industries, enlarged and strengthened advantageous agricultural specialty products, and stepped out of the Hanzhong path of rural revitalization. In the future, we will focus on developing biomedical industrial clusters, cultivating agricultural and tourism integration complexes and cultural and commercial service consumption gathering areas, and building high-end equipment manufacturing industrial clusters to achieve the same frequency resonance of economic development, ecological civilization construction and rural revitalization.
Li Baomin, standing Committee member and vice mayor of Yuxi Municipal Committee of Yunnan Province, believes that significant location advantages, superior natural conditions and complete industries are the "hard" foundation for promoting rural revitalization, while efficient organizations, sound institutional security system and first-class business environment are the "soft" strength. Only the combination of "soft and hard" and the two-pronged approach can promote the high-quality development of rural revitalization. "Yuxi will implement four major actions: construction of modern agricultural industrial base, doubling of market players, green food processing, and opening up agriculture to promote agricultural industrialization." Li Baomin said.
Dingxi City, Gansu Province, comprehensively promoted the development and upgrading of the potato industry, and there was a new story of "potato flowers opening peony, small potatoes turning into golden eggs". Zhang Qiang, vice mayor of Dingxi City, introduced that Dingxi is not only rich in Chinese herbs, but also has formed a whole industrial chain development system from seed breeding, starch production to staple food processing. "Yaodu Potato Township" has stepped out of an ecological priority development path of "simultaneous development of grass and livestock, chain circulation", and opened a new chapter in comprehensively promoting rural revitalization.
Live guests attend the selection session.
Broaden cooperation platforms and seek a new pattern of rural revitalization
Industrial development is the foundation of revitalization. To promote rural revitalization through industrial revitalization cannot be separated from the joint efforts of various social forces such as "government, commerce, agriculture and union". The specific practice and experience sharing of "cross-border cooperation" have become the focus of attention at the conference.
Wei Desheng, deputy secretary of the Party Committee and general manager of the Second Engineering Bureau of China Construction Co., LTD., believes that to promote rural revitalization, it is necessary to strengthen the leadership of party building, select and train local talented people, and lead the local rich; It is also necessary to adapt to local conditions, scientific planning, precise policies, and create a complete long-term development plan for pair villages. "Since the establishment of a support relationship with Kangle County in Gansu Province in 2013, the second Bureau of China Construction assigned four second-level units to carry out party construction pairing with the village branch, directly invested 20.31 million yuan in the introduction of help funds, and successively implemented 81 help projects such as the comprehensive service center of Kangle County Agricultural science and Technology Demonstration Base, Hejiagou Cooperative, and the affiliated projects of Sangou Primary School. Purchase and help to sell county agricultural special products 15 million yuan." "Mr. Wei said.
"To help rural revitalization, we must implement the happiness of the people, so that more advanced medical technology can be truly applied to everyone's daily life, so that people can use it and afford it." In the view of Li Xiting, chairman of Mindray Medical, the key to rural revitalization is to improve the local hematopoietic capacity, to introduce projects, to retain talents, and to produce good products.
Li Xiting said that by donating medical equipment and providing medical training to backward areas, Mindray has enhanced the ability to share high-quality medical resources across regions. With the help of information technology means such as 5G, big data, and the Internet of Things, the smart medical solutions created by Mindray can help promote the sinking of high-quality medical resources and benefit more patients in grassroots and remote areas.
Build a production and marketing platform to welcome the new future of rural revitalization
Rural revitalization, continuous innovation is the driving force. In order to encourage innovative measures and practices of rural revitalization in all localities and units, explore typical experiences and results that can be replicated and promoted, gather more social forces, and form a good atmosphere for joint participation in rural revitalization, since February this year, People's Net has carried out the "2023 rural revitalization innovation Case collection and display" activity. As of November, a total of 350 effective cases were collected, and 88 innovation cases of 2023 rural revitalization were finally recommended. At the conference site, the shortlist of 2023 rural revitalization innovation cases was officially announced.
People's Net 2023 rural revitalization innovation case released.
In April this year, the Central Network Information Office and other five departments jointly issued the "2023 digital rural development Key points" pointed out that continue to vigorously implement consumer assistance; We will further promote the "Internet Plus" project to get agricultural products out of villages and into cities, and develop various forms of Internet marketing channels for agricultural products.
The conference announced the launch of live broadcast aid agriculture plan, by the People's Daily Online in conjunction with relevant e-commerce platforms, short video platforms and MCN institutions, to jointly create a platform for the production and marketing of agricultural products, through the selection of high-quality agricultural products, to help build brands, improve quality, strengthen communication and promotion, to achieve accurate supply and demand docking.
At the conference, People's Daily announced that it will rely on 820 million users, 33 local branches and the "People's preferred" client, focusing on the construction of "People's Preferred Pavilion", including "local pavilion" and "brand pavilion", focusing on showing the outstanding results of high-quality development of rural revitalization.
People's choice hall online ceremony.
As a representative of the first batch of "People's Preferred Pavilion", Zeng Xianqing, chairman of Jilin Yunling Wild Ginseng Science and Technology Development Co., LTD., said that he believes that the online launch of the People's preferred Yunling Wild Ginseng Pavilion can bring more new opportunities for local rural economic development and industrial revitalization.
2023 Rural Revitalization Conference · Product promotion conference site.
At the product promotion meeting in the afternoon, 27 representatives of local governments and enterprises actively promoted the characteristics and products of their hometown through video displays and theme presentations. At the scene, representatives of e-commerce platforms, short video platforms, MCN institutional selection departments and representatives of logistic departments of ministries, central enterprises, universities and other units in Beijing watched carefully, laying the foundation for expanding online and offline sales channels and production and marketing cooperation, and injecting strong impetus into rural revitalization.
"This exhibition displayed 81 Jilin City characteristic products, and the 13 enterprises participating in the exhibition are all excellent enterprises in Jilin City to help the revitalization and development of rural areas." Jilin City Federation of industry and Commerce responsible person introduced.
The exhibition also exhibited a series of rural revitalization innovative products recommended by the China Social Support Network, and the relevant person in charge exchanged excellent experience in rural revitalization at the selection meeting, taking new steps to continue to promote the high-quality development of agriculture and rural areas.
The participants said that the "2023 Rural Revitalization Conference" adopts the innovative way of exchange, centralized selection, online and offline promotion, promotes the excellent experience of rural revitalization around the country, advanced working methods, and effective ways of industrial development and rural governance, and helps the "government, commerce, agriculture, union" and other resources to achieve accurate docking. This is a vivid practice of implementing the major decisions and arrangements of the CPC Central Committee, and will certainly have a positive impact on consolidating and expanding the achievements of poverty alleviation in all localities, comprehensively promoting rural revitalization, and building an agricultural powerhouse.
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