Smart agriculture three directions and three agricultural development models

From artificial to intelligent

1. In planting and breeding production operations, get rid of human dependence, build an agricultural production automation system and platform integrating environmental physiological monitoring, crop model analysis and precise adjustment, improve agricultural production process according to natural ecological conditions, and carry out differentiated production of agricultural products.

2. In the food safety link, build a traceability system for agricultural products, record and store various information related to the production and processing of agricultural products, and query and certify agricultural products on the network through the food identification number to trace the whole process information.

3. In the production management link, especially in some agricultural reclamation areas, modern agricultural industrial parks, large farms and other units, intelligent facilities and the Internet are widely used in agricultural soil testing formula, stubble operation plan and farm production means management and other production planning systems to improve efficiency.

02

Highlight personalized and differentiated marketing methods

The application of technologies such as the Internet of Things and cloud computing will break the spatiotemporal and geographical restrictions of the agricultural market, and the data such as the procurement of agricultural materials and the circulation of agricultural products will be monitored and transmitted in real time, effectively solving the problem of information asymmetry.

In recent years, the boom of agricultural leisure tourism and farmhouse entertainment has arisen all over the country, aiming to promote and sell leisure tourism products through websites, online publicity and other channels, and provide personalized tourism services for tourists, which has become a new way to increase farmers' income and a new form of rural economy.

03

Provide accurate, dynamic, scientific full range of information services

Information services for "agriculture, rural areas and farmers" disseminate advanced agricultural science and technology knowledge, production management information and agricultural science and technology consulting services for agricultural operators, guide leading enterprises, agricultural cooperatives and farmers to run their own agricultural production system and marketing activities, improve the level of agricultural production management decision-making, enhance the market's ability to resist risks, and do a good job in saving costs and increasing efficiency.

At the same time, cloud computing, big data and other technologies also promote the digitalization and modernization of agricultural management, promote the efficiency and transparency of agricultural management, and improve the administrative efficiency of the agricultural sector.

Under the advanced information technology, smart agriculture opens up the agricultural industry chain, so that farmers can benefit in the entire development process. It can be said that smart agriculture is the only choice to develop modern agriculture.

Three development modes of smart agriculture industry chain

First, establish a link mechanism for hybrid vertical integration

In order to realize the common strategic interests of cooperative enterprises in the agricultural industry chain and benefit all enterprises joining the industrial chain, it is necessary to form a long-term cooperative game mechanism to strengthen the cooperation among member enterprises, so that member enterprises can share risks and benefits. This mechanism is the hybrid vertical integration connection method.

Second, establish the organizational form of "company + agricultural park + market"

In the production mode of "company + park + farmer", the company is the leading. Ensure the unified design of the park; Formulation of production standards; Supply of input materials (fertilizer, feed, etc.); Technical guidance; Recycling, processing and sales; Brand publicity and promotion; Organization of loan guarantee companies.

Third, establish a "brand + standard + scale" business system

The success of the agricultural industry chain depends on the benefits of the entire industry chain, and the benefits of the industry chain depend on the management system of "brand + standard + scale". Among them, brand is the main means to realize the price appreciation of the end product, without the brand premium of the end product, there is no improvement of the value of the whole chain, and the risk cannot be avoided.

One of the reasons for the failure of the traditional agricultural industry chain is that the market risk of each chain cannot be avoided because of the brand premium.

Standardization is the guarantee of the brand, and it is because of the strict implementation of standards that the brand can have premium space. Scale is to copy and enlarge the industrial chain model to achieve scale effect.

Smart agriculture uses the Internet of Things technology to realize automatic control methods such as intelligent irrigation, intelligent fertilization and intelligent spraying, which is conducive to reducing agricultural production costs, improving efficiency, and protecting the rural ecological environment.

Therefore, this model has been vigorously promoted by the state. In addition to the first, smart agriculture has also promoted the development of the "three modernizations" of agriculture.

How is smart farming changing

One is to speed up the development of easy-to-use, practical apps

For the development of practical APP, it is suggested to simulate different farming scenarios, set important nodes and parameters according to the whole farming process, and optimize the application process according to farmers' farming habits.

The second is to open up the channel of production and operation

Open up the channel of production and operation, achieve "flat" through the mobile Internet, and let consumers establish a connection with the farming site with the help of online transmission, whether it is the quality of aquatic products traceability, or the video review of the farming site, or even aquaculture crowdfunding, you can boldly try.

Third, we should make full use of policy resources

Make full use of policy resources, implement mobile Internet demonstration projects, and vigorously promote information aquaculture concepts and technologies by creating "Internet +" demonstration farms and aquaculture experts, strengthen user experience, and massively improve the level of aquaculture information.

Fourth, we must actively practice Internet thinking

Actively practice the Internet thinking, start the aquatic information service market, borrow advanced operational thinking such as taxi software, rationally allocate profit points, front-end promotion uses free, subsidies and other means, so that farmers can enjoy benefits, and then find corporate profits from other links of aquaculture.

Agricultural format refers to the different agricultural products (services), agricultural management mode and agricultural management organization form which are formed by the integration of multiple elements.

Due to the diversity of agricultural resource elements, in recent years, through the integration of resources in different ways, a variety of new agricultural formats have been spawned, such as service-oriented, innovative, socialized and factory-oriented, and the development of various formats shows different stage characteristics.

Service agriculture new business form

Through the horizontal broadening of the industrial chain, new service agriculture formats such as leisure agriculture, exhibition agriculture, landscape agriculture, creative agriculture, and balcony agriculture have emerged.

01

Leisure agriculture

Leisure agriculture is a new form of agricultural production and management, which uses agricultural landscape resources and agricultural production conditions to develop sightseeing, leisure and tourism. It is a new way to develop the potential of agricultural resources, adjust the agricultural structure, improve the agricultural environment and increase farmers' income.

Leisure agriculture as a whole has entered the growth period, and market competition has gradually intensified, facing transformation and upgrading. At present, leisure agriculture in our country has been a comprehensive development trend, the product is increasingly rich, the scale is expanding, and the profit is accelerating. But the market is far from saturated, the future development space is still very large, it is expected that the national leisure tourism market will exceed 8 billion people, far higher than the current annual reception of 2.2 billion people.

With the participation of more and more subjects, the competition of leisure agriculture will gradually intensify, and the transformation and upgrading of the development of leisure agriculture in the surrounding areas of some large and medium-sized cities that started early and developed rapidly has become urgent.

02

Exhibition agriculture

Agricultural exhibition is an exhibition and conference about agriculture. Exhibition refers to a variety of agricultural fairs, fairs, ordering meetings, exhibitions, conferences include a variety of agricultural forums, fairs, exchanges and so on.

The growth rate of exhibition agriculture slows down, the market tends to mature, and the overall stage of competition and integration. From the perspective of growth potential, the growth rate of newly developed agricultural exhibitions and agricultural festivals will slow down in the future, and the overall development will enter the stage of competition and integration. In the future, more development will be to build exhibition brands, strengthen the development of exhibition and festival derivative products, and explore market-oriented operation modes.

03

Creative agriculture

Creative agriculture is in its infancy, and at present, it is mostly integrated into the development of leisure tourism products in the form of creative elements, with a small market share. Creative agriculture includes product creativity, service creativity, environmental creativity and activity creativity, etc. At present, it mainly focuses on product creativity and activity creativity.

In terms of product creativity, it is mainly through the product function and shape to innovate or give cultural novelty, so that ordinary agricultural products into souvenirs, and even artworks, so as to multiply the value. In terms of activity creativity, it mainly refers to the improvement of consumer experience value through regular or non-regular creative activities.

Creative agriculture does not yet have a large-scale market share, and there is still a long way to go from creating ideas to forming industries.

04

Terrace agriculture

Balcony agriculture is literally to engage in agricultural production on the balcony space, which has all the functions of ground soil space, but from a technical point of view, the technology involved in balcony agriculture is more high-tech, the cultivation mode is more soil free, and the production products are more ornamental and self-sufficiency.

Balcony agriculture began to enter the city, the implementation of soilless cultivation, intelligent equipment, space intensive, some big cities develop relatively rapidly, some areas of the market has appeared dwarf tomatoes, apples, peaches and potted vegetables, etc., showing the new form of urban modern agriculture, to meet the citizens' needs for a better environment and leisure life. Is gradually becoming a way of life for citizens.